It was a pioneering law that would combat the global scourge of forest loss.
However, the final version of the European Union's anti-deforestation law, once touted as the crown jewel of the Green Deal, has been passed in a severely weakened state, leading to criticism from its original architect and environmental politicians.
"The regulation was hollowed out," said the law's original author, pointing to the removal of crucial requirements for downstream traders to verify the provenance of products like coffee, cocoa, beef, soy, palm oil, rubber and timber.
Schally cautioned that a reduced number of responsible companies, less information collected, and imprecise sourcing details would complicate the task of authorities.
Green party vice-president a leading green politician went further, describing the delays, loopholes and exemptions – including one for paper goods – as the "political dismantling" of the law.
This final text stands in stark contrast to the hopes of more than a million European citizens who supported an initiative in 2020 calling for a ban on goods linked to forest destruction.
At its launch in 2021, then-Green Deal commissioner Frans Timmermans trumpeted it as "the toughest law ever put forward to combat forest loss."
The law's unravelling is seen by critics as the European Union retreating from its environmental promises. It faced two major postponements, reportedly over technical problems, which sparked criticism.
"By revisiting the legislation instead of solving a simple IT problem, authorities invited political interference," commented the Green MEP.
Originally, the law mandated that firms to trace commodities back to their specific geographic origin using GPS coordinates, making them liable for deforestation in their supply chains with criminal charges and large financial penalties.
"This was not red tape for its own sake," Schally explained. "These rules were the tool that ensured enforcement, established traceability, and prevented firms from obscuring their activities behind complex supply chains."
Yet, the rigorous checks triggered a backlash in Brussels from multinational corporations, producer countries, rightwing parties and member states with forestry industries.
Analysts point to last year's EU elections as a turning point, shifting the balance of power more skeptical of environmental rules.
"The other pressure has come from major export markets outside the EU," said expert Andreas Rasche, implying the commission gave in to some requests during negotiations.
In the final legislation includes key dilutions:
"Instead of tightening downstream obligations, it stripped them back," lamented the law's author. "Moving obligations upstream, it reduced accountability."
The delays and changes have also created annoyance for businesses that complied early.
"We feel very annoyed because we invested significant resources into complying," said a coffee company executive. "We invested in software, followed seminars and built a team... now they’re saying it may be changed. It’s a major letdown."
A commission spokesperson defended the outcome, saying: "The commission has responded to concerns and acted to ensure a simple, fair and cost-efficient application."
"The revised regulation provides for predictability, which is key for business and national regulators to effectively enforce this vitally important law."